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For Immediate Release: 17 Mar 2000


WHITE PLAINS, NY, March 17 - is an Internet company born of the recognition among major fuel oil suppliers that eCommerce will almost certainly alter the basic relationship between buyers and sellers of fuels and all marine services and products. was founded by BP Marine, Shell Marine Products and Fuel And Marine Marketing LLC (A joint venture between Texaco and Chevron). It is a fully independent company with a dedicated management team catering to all suppliers and buyers of marine fuel. To ensure evolves into a truly independent venture, additional partners from the marine industry and the information technology sector will be encouraged to participate in the venture through ownership and on-going development work. 

The goal of this new venture is to combine an understanding of marine logistics and supply with the dynamic new business oppor-tunity afforded by eCommerce to offer the premier marine web based Market Space. 

The marine industry is a 24 hour a day 7 day a week Global Market with a total size of $115bn where speed and efficiency of operation are critical to maximise ship's performance. Few, if any, existing resources overcome the cultural, geographic and time zone barriers to provide ship-operators with world-wide products, services and information. 

eCommerce by its very nature facilitates the process of breaking down these barriers; changing and challenging every industry it touches. It uniquely presents new opportunities or enables changes already foreseen but which could not be delivered with the traditional business model. 

Efficiency through innovation
Marine fuel is typically the highest single operating cost incurred in ocean going powered vessels representing some 30-50% of the total operating cost. Fuel prices are extremely volatile and have varied in the last two years from around $50 to $120 per tonne for heavy fuel oil in major supply ports. This coupled with varying geographical availability and quality challenges the risk management and purchasing skills of every procurement department. works with a variety of transaction models ranging from the more traditional sealed bid process to the optimum dynamic pricing of a reverse auction. Both of these mechanisms allow purchasers to invite selected participants, specify the time and place of the transaction and customise their product specifications and requirements. 

The advantage

  • Time Efficient transaction process Buyers, Suppliers
  • Price efficient business model Buyers, Suppliers
  • Transparent pricing Buyers, Suppliers
  • Access to a larger supply base Buyers, Suppliers
  • Access to a wider customer base Buyers, Suppliers
  • Access to real-time actual price data Buyers, Suppliers, Information Providers
  • Access to industry information Buyers, Suppliers, Information Providers
"Recent developments in many industries - notably the airline and steel sectors - have demonstrated that a website jointly owned and governed by several companies is an effective means of ensuring an open, unbiased venue for the exchange of products and information. We believe an opportunity now exists in the marine fuels marketplace to replicate the commercial success of other, similar websites through" 
Tom Reilly, CEO of

Innovative use of Internet technology has enabled to provide an easy to use, time efficient, price efficient and wholly transparent mechanism to select the preferred bidders and complete the transaction. will provide heretofore unparalleled information on pricing levels and product availability. 

Trading on is scheduled to commence in the second quarter of 2000. 

While initially concentrating on marine fuels, will aggressively expand into other marine products and services. This expansion will be driven by a combination of the evolution of customer demand and focused delivery. 


Kathleen Neville,

Ansi Vallens,
Shandwick International


1 877-778-0065

1 646-658-8109



Address - Americas
2000 Westchester Avenue
White Plains, NY 10650

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